Revenue Diagnostic
Find the one number costing you the most.
A focused diagnostic that names your primary revenue constraint and quantifies what it is costing you per month.
  • Your funnel scored across 9 performance metrics
  • Primary revenue constraint identified
  • Financial impact: monthly revenue at risk
  • Benchmarks from $23M in contractor spend
  • Free to score. $97 to unlock the full diagnosis.
Built from 31 operators · 9 markets · $23M spend
Free Revenue Audit
Start your diagnostic.
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No spam. No subscription. Just your numbers.
Kanvasser · Revenue Diagnostic

Find the one number
in your funnel
costing you
the most money.

See exactly where your funnel is losing money, benchmarks built from $23M in home improvement marketing spend across bath, roofing, windows, and solar.

What you get
  • ✓ Primary constraint named. The single stage suppressing your revenue identified.
  • ✓ Monthly dollar impact quantified. Benchmarked against $23M in verified contractor spend.
  • ✓ Three directives in execution order. Not recommendations. Actions with sequence.
  • ✓ PDF delivered instantly. Yours permanently. No subscription required.
01
Revenue Inputs, Enter Your Actual Performance Data

Enter your actual performance data. Your diagnosis is benchmarked against $23M in tracked contractor spend.

Company Name *
Required to generate your revenue diagnosis
Monthly Marketing Spend
Total ad budget across all channels
$
Total Leads Generated
Raw inbound volume, all sources
Leads That Set an Appointment
Reached a human and booked a date
Appointments That Ran (Demos/Quotes)
Rep in-home, ran presentation, delivered pricing
Contracts Signed (Closes)
Signed contracts this month
Closed Jobs That Cancelled
Contracts rescinded before install
Average Job Ticket
Average contract value per closed job
$
Number of Active Sales Reps
Reps currently running in-home demos
02
Revenue Signals, Scored vs. Real Benchmarks
Cost Per Lead
—
Target $90–$150
blended mix
Set Rate
—
Target 40%+
of raw lead volume
Demo / Show Rate
—
Target 85%+
of set appointments
Close Rate
—
Target 43%+
of demos run
Cancel Rate
—
Target under 8%
Critical at 14%+
Cost Per Demo
—
Target under $350
Critical at $500+
Revenue Per Lead
—
The single most
important number
Mkt Cost % of Rev
—
Target 10–15%
Danger zone: 21%+
Eff. Close Rate
—
Close rate adjusted
for cancellations
03
Industry Benchmark Reference
Metric Healthy ✓ At Risk Leaking ✗
CPL (blended mix)$90–$150$151–$200$200+
Set Rate (raw → set)40%+25–39%Under 25%
Run Rate (sets → demos)85%+70–84%Under 70%
Close Rate (closes / demos)43%+35–42%Under 35%
Cancel RateUnder 8%9–13%14%+
Cost Per DemoUnder $350$351–$500$500+
Mkt Cost % of Revenue10–15%16–20%21%+
Apts / Rep / Week10+6–9Under 6
🔒
Full benchmark detail included in your diagnosis.
Overall Funnel Score
—
—
Enter Your Numbers
Fill in the 8 inputs to the left. Your score, leak detection, and fix priorities appear here instantly.
Primary Revenue Constraint
—
Get My Diagnosis to see your monthly impact →
Next Action
—
Score Breakdown, 6 Scored Metrics
CPL
—
Set Rate
—
Demo Rate
—
Close Rate
—
Cancel Rate
—
Mkt Cost %
—
Revenue Diagnosis
Get the diagnosis. Find the constraint.
Stop the bleeding.
● $97 one-time · Generated in under 60 seconds · Uses your live funnel numbers above
Enter your numbers above first
Confidential · Revenue Diagnostic Memo
Revenue Constraint Analysis
Framework
McKinsey SCR
Prepared by
Kanvasser · Verisyn HQ
Date
—