The $97 diagnostic that isolates your primary revenue constraint, quantifies its monthly cost, and sequences the next move. Benchmarked against $23M in verified contractor spend across 31 home improvement operations.
Leads, appointments, close rate, monthly revenue — all accurate. None of it identifies the stage suppressing the rest. Revenue does not disappear uniformly. It concentrates at specific stages, for specific reasons.
Your operation is almost certainly different. The median exists to show the distance is larger than most operators assume.
One month. One real operation. 389 leads at the top of the funnel. Eighteen signed contracts at the bottom. The loss is not distributed evenly — it concentrates at a single stage.
Close rate is within benchmark. Show rate is within benchmark. The constraint is activation: a set rate of 20.8% sits 34.2 points below the 55% benchmark floor. This operation does not have a sales problem. It has a first-stage conversion failure.
Close rate, revenue, lead volume, cost per lead — each number is correct. None of them identifies the stage where revenue is breaking. Reports describe the outcome. A diagnostic names the cause.
An operator with strong close rates and solid revenue months can still be running at a fraction of achievable performance. Standard reporting confirms that each stage did its job. It does not show which stage is limiting every stage after it.
Revenue loss is not random. It concentrates at specific stages, for specific reasons. Kanvasser isolates the stage in sixty seconds. Verisyn HQ tells you why and whether it is improving.
Your CRM records what happened. The diagnostic tells you what it cost and what to fix first. Same inputs, rendered for decision-making rather than record-keeping.
Three budget inputs. Four funnel rates. Two revenue outputs. No integrations, no logins, no connected accounts.
Each stage of your funnel is scored against the corresponding benchmark from 31 audited home improvement operations across nine markets.
The McKinsey SCR framework isolates the single stage most suppressing revenue — the constraint — not the worst-performing metric. These are often different things.
Primary constraint named. Monthly dollar impact quantified. Three directives in execution order. Source-level variance flagged. Executive takeaway at the close.
The document an operator would pay a consultant $5,000 to produce — delivered as a $97 diagnostic brief.
The diagnostic has a specific shape. It is not for everyone. When the fit is right, the diagnostic justifies its $97 cost in the first constraint it identifies.
A single diagnostic names the constraint. Fixing it requires ongoing visibility — by source, by rep, by month. The Kanvasser brief is where the diagnosis begins. Verisyn HQ is where the resolution lives.
Set rate by source — Meta vs. LSA vs. referral vs. aged data. The brief flags variance. Verisyn names which source is the constraint.
Individual close rate, show rate, cancel rate. Which sellers are leaking revenue, at which stage, how much.
Whether your constraint is improving, holding, or deteriorating — month over month, quarter over quarter.
The complete 16-page brief, every month, built from your live operating data. Decision-ready. Not a dashboard.
A comparable analysis from a strategy consultant runs two weeks of engagement time and a five-figure fee. Kanvasser delivers the same structure in sixty seconds, built from your own thirty-day funnel data. The price is calibrated for the operator who wants the answer before scheduling a call.
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